Legal

Privacy Policy.

Last Updated: May 2026

Information We Collect

We collect specific personal information that you voluntarily provide to us via our contact forms, SMS opt-in, and booking requests. The specific data points we collect are:

First Name & Last Name: For identity and booking confirmation
Phone Number: For SMS notifications and service updates
Email Address: For booking confirmations and support

How We Use Your Information

We use the collected data for the following specific business purposes:

Service Delivery: To fulfill food truck bookings and catering requests you submitted.
Communication: To send booking confirmations, location updates, and requested information via SMS.
Customer Support: To resolve issues and answer your inquiries.
Internal Improvement: To analyze website performance and improve our customer experience.

SMS Consent (Opt-In) and Use

When you text LA ESTRELLA to join our SMS club, or provide your phone number through our booking forms, you are explicitly opting in to receive SMS communications from La Estrella Mexicana. Consent is obtained through a clear opt-in action at the point of collection.

Transactional Messages: Booking confirmations, reminders, and scheduling updates.
Location Updates: Where to find the truck and schedule changes.
Specials & Promotions: Weekly deals and limited-time offers sent only to opted-in subscribers.
Support Responses: Replies to inquiries you initiate.

Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP. For assistance, reply HELP or contact us directly.

04. Zero-Tolerance for Data Selling

We uphold a strict, iron-clad policy regarding your phone number:

WE DO NOT SELL PHONE NUMBERS: Under no circumstances will your phone number be sold, rented, or traded to any third party or affiliate.
WE DO NOT SHARE FOR MARKETING: Your phone number will never be shared with third parties for their marketing or promotional purposes.
Consent Protection: Text messaging originator opt-in data and consent is excluded from any information sharing. This consent data will not be shared with any third parties under any circumstances.

How We Protect Your Data

We implement industry-standard security protocols to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security measures include:

Encryption in Transit: All sensitive data transmitted between your browser and our servers is encrypted using SSL/HTTPS technology.
Secure Storage: Your personal information is stored in secure, encrypted databases protected by access controls.
Access Control: Access to your personal data is restricted to authorized personnel who have a specific business need.

Cookies & Tracking Technologies

We use cookies and other tracking technologies on our site to improve your experience. Specifically, we use these technologies to:

Functionality: Remember your preferences and settings during your visit.
Analytics: Understand how visitors interact with our website to improve our services.
Performance: Monitor the stability and speed of our platform.

Most browsers accept cookies by default. You can remove or reject cookies through your browser settings, but doing so may affect site functionality.

Accessing or Deleting Your Data

You have the right to request access to, a copy of, or deletion of the personal information we maintain about you. To make a request, contact us via phone or social media with the subject "Data Request."

Access: Request a summary of your stored personal information.
Export: Request a copy of your data in a commonly used format.
Deletion: Request permanent deletion of your data, subject to legal or operational retention requirements.

Contact Us

La Estrella Mexicana — Lawrence, KS Phone: (785) 551-9061 Instagram: @laestrellamexicana Facebook: La Estrella Mexicana

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